Michelob ULTRA Infusions

New innovations mean new concepts! Michelob ULTRA launched its new Infusions flavor, Mango Y Chile, and needed a visual and audio world to celebrate. By concepting a world that honored the flavor-centric vibes that our Hispanic market values and crafting radio spots that built excitement for Infusions, we created one of the most beautiful launches in the brand portfolio!

From planning shot lists, to choosing props, to developing storyboards this launch stretched my skills as a copywriter exciting visual ways.

Agency: draftLine

Radio

Photoshoot

…But wait there’s more!

The Infusions launch was so successful, we rolled it back for a second campaign installment! And this time, we dropped TV spots with maximum flavor appeal.